#BBDONY
The Ecomagination campaign positions General Electric, as the global leader in eco-friendly and environmentally responsible technology with wit and intelligence.
This campaign was also honored with several accolades, including an Emmy nomination for the “Jar” spot. While the full campaign was awarded with consecutive Gold Effies as well as winning the inaugural Green Effie. “Jar” is also part of the AICP/MoMA permanent collection.
#180Amsterdam
The idea was simple enough, cover some of the best rugby players of all time in acrylic paint and ask them to hurl themselves into canvass-wrapped tackle bags at full speed. The resulting impacts graphically convey the dramatic power and brute force of the game through its amazing athletes.
This fully integrated campaign began as a series of posters, then grew to include huge outdoor executions, London tube station take-overs, web videos and content, bus wraps, a calendar, an art book and a touring art exhibition entitled Impact: The Art of Rugby.
Winner of Gold and Bronze Lions at Cannes, three pencils at the One Show, including Gold, as well as winning Europe’s prestigious Epica d’Or. the Impact campaign is a unique celebration of the Rugby World Cup.
#McGarrahJessee
This is for all the water lovers, wherever they may find themselves. Which sometimes happens to be, away from the water.
The big idea here was to give these aquaphiles a technological hack, allowing them to instantly find the quickest route directly to the best source of their beloved H20. ASAP.
So Costa teamed up with Waze to create Water Waze. And just like that, water lovers everywhere were plunging back into their passions.
This is the case study video I wrote for Costa’s agency McGarrah Jessee, as part of their creative showcase.
#PublicisDallas
HeForShe was born out of a passion project. In searching for a client, we came across Phumzile Mlambo-Ngcuka at the United Nations. I came up with an idea designed to speak directly to the audience we needed to reach in order to create change and promote gender equality. I called it “HeForShe”
Phumzile, the Executive Director of UN Women called it “revolutionary” and it was officially launched on International Women’s Day, March 8, 2014.
On September 20th of the same year, Emma Watson, in her new role as global ambassador for HeForShe, spoke at the UN kicking the campaign into high gear.
To date, HeForShe has received over 2.1 million commitments of support from men all around the world, as well as being mentioned over 1.3 billion times in social media conversations. CNN also named it a hashtag that changed the world in 2014.
#BBDONY
The IAVA, which stands for Iraq and Afghanistan Veterans of America is a nonprofit organization composed of veterans dedicated to helping the servicemen and women who served in Iraq and Afghanistan.
On Veteran’s Day we launched the film “Alone” which powerfully illustrates that the transition between combat duty and civilian life can be a lonely and difficult journey with many returning vets suffering from symptoms of Post Traumatic Stress Disorder (PTSD).
The star of the film, Bryan Adams, a real life combat veteran, who served in Iraq, became a spokesperson for the thousands of veterans struggling with PTSD and began a national conversation on the subject.
This groundbreaking outreach effort also included a website, a dedicated YouTube channel, cinema, print and outdoor.
Since it’s launch “Alone” has been seen by millions, thanks to receiving almost $40 million in donated media through supporters like CNN, MTV, CBS and Hulu.
Additionally, “Alone” won a New York ADDY and was awarded the Gold Ogilvy Award for groundbreaking Public Service Announcement.
#PublicisDallas
This digital, print and outdoor campaign shot by Craig Cutler, was featured in Luerzer’s Archive and the Graphis photography annual.
#McGarrahJessee
Costa had been kicking around the idea of creating sunglasses made from ocean plastic and wanted not only to make that a reality, but promote the new line in an unique and untraditional way.
In this campaign for Costa’s “Untangled Collection,” sunglasses made from discarded fishing nets, we don’t dwell on the glasses, but instead seek to draw attention to the enormous damage plastic and discarded fishing nets, in particular, are wreaking on the world’s oceans.
The result? The entire line of sunglasses sold out in a matter of days.
#TBWAChiatDayNY
After winning this piece of business, we set off to create a brand identity for Accenture befitting their stature as a global leader in the technology and consulting across a wide range of industries. Leveraging their extensive client list (453 of the top Fortune 500 companies) we created a campaign based both on case studies and capabilities.
This campaign ran in over 75 airports, in 37 countries around the world and was named best B2B campaign of the year at Creativity International Awards.
#McGarrahJessee
Yeti is all about celebrating life in the great outdoors. This is the story of when Yeti decided to bring everything near and dear to them about the great outdoors, indoors.
I wrote this case study of Yeti’s launch of their flagship store in Austin, Texas, for Yeti’s agency, McGarrah Jessee.
#RichardsGroup
After winning Dr Pepper’s digital/social duties, we unleashed Dr Pepper concessionaire Larry Culpepper across the internet. Over the course of one season, Culpepper laid out the dubious claim that he alone invented the college football playoffs. He followed up his wild allegation by asserting that he should personally present the national championship trophy at the culmination of the big game.
Through a website, daily posts, videos and an online petition drive demanding that Larry personally present the championship trophy #letlarrypresent. We took viewers on a season-long journey that culminated with the crowning of the college football champion and Larry losing consciousness.
#BBDONY
In this global campaign, Pepsi's iconic logo becomes the metaphorical embodiment of the drinker's emotional state after taking a sip. The campaign which included 6 films as well as digital and integrated components, also ran internationally on TV and in cinema.
“Pinball” was also honored with an Emmy nomination, as well as being shortlisted at Cannes.
#goodbysilverstein
I was lucky enough to work on one of the most famous and iconic advertising campaigns of all time while at Goodby Silverstein & Partners.
Shot by Baker Smith, this got milk? campaign of three films taught me as much about the art of film production, as it warned me of the perils that come with shooting 84 cats an once. “Paws” went on to win a Silver Lion at Cannes.
#deutschla
This Back-to-School campaign from Old Navy tapped into the sense of dread many students feel at the start of a new school year. These two horror film spoofs drove viewers to the schooliscoming.com website.
#PublicisDallas
For Nestea’s big relaunch, we put a new spin on an iconic campaign from the past. Through videos, social, TV, cinema and print we invited a new generation to experience the Nestea Plunge for themselves.
#BBDONY
Roughly 1% of the U.S. population has experienced live combat while serving in the armed forces.
Accordingly, what this small percentage of Americans have seen and experienced during combat the rest of us, simply can not comprehend. This seemed like a good place to start. Because once you know where someone is coming from, you can better help them going forward.
#Lambesis
One of my first clients, Airwalk, was a small upstart skateboard shoe company which also made one of the world’s first snowboard boots.
Through the distinctive imagery of high-fashion photographer Moshe Brakha, we created a brand identity that was both irreverent and cool.
The “Wild Kingdom” spot won a Belding Bowl in LA’s Belding Awards and a Best of Show in the San Diego Ad show that year.
#goodbysilverstein
This campaign was a finalist for the Kelly award for best print campaign of the year. Incidentally, a Bell helmet saved my coconut while mountain biking just a few months after we produced this campaign. You might call that a successful product demo.
