Pepsi

This campaign in which Pepsi's iconic logo is dimensionalized in a variety of situations, was part of a global re-branding that included 6 spots in all.

In each execution, the logo represents the metaphorical embodiment of the drinker's emotional state after taking a sip. The "Ball campaign" also included digital and integrated components in addition to the films, which ran nationally on TV and in cinema.

“Pinball” was also honored with an Emmy nomination in 2007, as well as being shortlisted at Cannes.

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brad

roseberry

creative director

copywriter

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