Born out of GE Chairman Jeffery Immelt’s belief that “Green is green,” the Ecomagination campaign positions GE as the global leader in eco-friendly technology with subtle wit, charm and intelligence. From 2007-08, this campaign was honored with a raft of awards, including an Emmy nomination for the “Jar” spot. At Cannes, “Jar” was also selected from almost 400 ads to win the coveted Cannes Dove award, for most popular ad at Cannes. And in 2008 the campaign was honored with the first Green Effie ever awarded. “Jar” is also part of the AICP/MoMA permanent collection.
One Second Theater
One Second Theater is an innovative concept in commercial content designed to capture the imagination of television viewers. A one-second of bonus content for select GE commercials, so viewers can watch a commercial within a commercial.
At the end of the spot the viewer sees a nearly imperceptible flurry of frames. However, when the commercial is recorded and played back on a DVR, the viewer can click through the individual frames that have been embedded at the end of the spot, revealing a series of entertaining cards that relate to the “making of” the commercial itself.
The end result is a unique interactive experience that’s a bit more involving than just watching the spot.
2008 Beijing Olympics