Aquafresh

Originally conceived as a component of Aquafresh’s new campaign, “Lets get real about brushing.” Shot by noted documentary filmmaker Doug Pray, this digital and social media campaign represents a sharp break, both tonally and in terms of media, with the traditional advertising associated with the brand and the category as a whole.

Composed entirely of scenes that were “stolen” between takes from another spot, we ended up with ten videos of different people brushing in their own unique way. In each instance, we explore a different type of brushing personality then end by asking the viewer, “What type of brusher are you?

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brad

roseberry

creative director

copywriter

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